Three Dog Brands adds Chicken & Hickory Smoke Chips to Bark’n Crunch lineup

By AI, Created 4:40 PM UTC, May 18, 2026, /AGP/ – Three Dog Brands is expanding its Bark’n Crunch! treat line with a new Chicken & Hickory Smoke Chips variety now rolling out on Amazon and Chewy. The launch builds on the brand’s 2025 award win and reflects growing demand for simple, high-protein dog treats with familiar flavor cues.

Why it matters: - Three Dog Brands is widening its Bark’n Crunch! platform with a new flavor built to stand out in the high-protein dog treat segment. - The launch gives pet parents another option in a treat category where simple ingredients and premium positioning are increasingly important. - The company is extending momentum from Bark’n Crunch!’s breakout debut and industry recognition.

What happened: - Three Dog Brands introduced Three Dog Bakery® Bark’n Crunch! Chicken & Hickory Smoke Chips in a 3.8-ounce bag. - The new variety is available to pet parents shopping on Amazon and Chewy starting in May 2026. - The product joins the Bark’n Crunch! lineup after the success of Bark’n Crunch! Chicken Chips.

The details: - Bark’n Crunch! Chicken & Hickory Smoke Chips use two ingredients: chicken and natural hickory smoke flavor. - The chips are positioned as a high-protein treat with a light, airy crunch. - The formula contains no fillers, artificial flavors or colors. - Three Dog Brands says the product is sourced and made in the USA. - Marella Oviedo, Chief Marketing and Innovation Officer at Three Dog Brands, said the new flavor is meant to bring people-inspired experiences into the meaty treat segment. - Oviedo said the innovation team aimed to capture the feel of a summer afternoon barbecue and turn that into a dog treat. - Bark’n Crunch! Original Chicken chips come in 4-ounce, 8-ounce and 15-ounce sizes. - Bark’n Crunch! Chicken & Cheese Chips are available in a 3.8-ounce size. - The existing Bark’n Crunch! products are sold at major retailers and online. - Three Dog Brands won PEOPLE Magazine’s “Crunchy Dog Treat of the Year” in 2025 for Bark’n Crunch!.

Between the lines: - The product line leans on human flavor references to make dog treats feel more familiar and differentiated. - The company is signaling that flavor expansion can happen without moving away from a limited-ingredient, premium formula. - The award and the new launch suggest Three Dog Brands wants Bark’n Crunch! to be a flagship platform, not a one-off product.

What’s next: - Bark’n Crunch! Chicken & Hickory Smoke Chips will remain a key part of the May 2026 rollout on Amazon and Chewy. - Three Dog Brands is likely to keep expanding flavor variety within Bark’n Crunch! while preserving the same ingredient approach. - More information is available at the company’s website.

The bottom line: - Three Dog Brands is betting that a smoky, human-inspired flavor twist can help deepen Bark’n Crunch!’s position in the premium dog treat market.